Chinese students submit their SAT scores to twice as many colleges than international students from other countries. What does that mean for your yield enrollment marketing and your yield projections? College Board and IIE presented new data at the Intead Global Marketing Workshop held at the SUNY Global Center in NYC last week. You can view the whole presentation here.
Source: The College Board
International Enrollment & Marketing Decoded
Best practice suggests a holistic approach to student recruiting where digital and offline strategies feed each other.