Why Personas Get a Bad Rap

Imagine a mid-size, private university, call it Opportunity University, gearing up for a recruitment push in Vietnam – a new target market for the institution. Excited by the potential and the green light from the provost, the nimble...

5 Student Recruitment Markets Worth Considering

The US continues to be a top destination for international students. As other anglophile countries find new reasons to limit their student intake (we’re looking at you Canada, Australia, and UK), there is still competition for student attention....

International Students Seek US Jobs: How You Can Help

The plight of your visa-seeking international grads may best be summed up in this quote, “Given the choice between a prostate exam and sponsoring a work visa, hiring managers will probably choose the former.” 

Zeke Hernandez, a Wharton School...