ben

Chief Executive Officer

Ben founded his own marketing agency in 1992, before desktop and handheld internet connections were present, much less ubiquitous. His first internet start-up venture began in 1995 and failed in 1997, before the internet bubble and ensuing tech crash even began. He considers this failure a badge of honor.

With the growth of Ben’s marketing agency (now Tessellati www.tessellati.com, LLC) as a niche firm focused on academic marketing and international student recruitment, the student mobility data was clear. In 2009, co-founding Intead was an obvious next step.

In the academic market, Ben manages strategic evaluations of recruiting initiatives by conducting market and competitive analyses. He is adept at listening to the many voices at the table and seeking effective approaches to the many challenges that organizations face when developing their brands or extending the reach of their current brand and their programs.

Using Intead’s proprietary research and by conducting custom research for specific client projects, Ben develops branding strategies that differentiate client brands, programs and services. He ensures that the resulting campaigns employ the most relevant mix of marketing tools from mobile apps and digital/interactive media to print collateral and traditional PR. He also relies on tapping a vast talent network for those key personal introductions that result in valuable marketing relationships.

Ben has traveled extensively in Europe and the Middle East and taken business trips to Canada, Mexico, Russia, Hong Kong, and China. Ben participates and presents at international education industry conferences including AIEA, EAIE, AIRC, NAFSA, NACAC, ICEF, and The Forum on International Education.

Ben earned a Bachelor of Arts degree from Wesleyan University and a Masters in Business Administration from Northeastern University. He studied Middle Eastern Politics at Hebrew University in Jerusalem during his undergraduate years and has continued his learning with an executive education course through MIT.

Ben Waxman

Chief Executive Officer