Market Research

Is There a New Indian Mindset on U.S. Schools?

Exclusive Market Intel

Indian student enrollments in the US started declining even before the pandemic of 2020. We wanted to understand how Indian students were evaluating the opportunity of a US education. What had changed? What criteria were most important to them? From marketing channels to messaging and messengers.

Tap our analysis and recommendations broken down by academic level -- high school, undergraduate, and graduate. Make data-informed decisions for your student recruitment planning. 

Is There a New Chinese Mindset on U.S. Schools?

Exclusive Market Intel

In early 2021, with terrifying climate of rising anti-Asian sentiment in the US and views of the US among global allies reaching its lowest point in nearly two decades, we set out to understand how Chinese parents specifically are feeling now about sending their students to US institutions.

Our analysis of the findings will give you and your team insights on how to help parents and students feel confident and safe in their decision to study in the US. Tap our recruitment and enrollment recommendations.

A Guide to Real Predictive Analytics Success

The End of False Promises

Predictive analytics (aka predictive modeling) has taken the world of higher education by storm over the past decade as institutions shift towards more data-driven decision-making in their enrollment management strategies for recruitment and retention. 

This report is meant to guide, inform and influence the accessibility to predictive analytics and why higher education should use it.

The New Student Enrollment Playbook

COVID-19 Edition

The past decade has seen a range of significant challenges to your recruitment marketing plans: the global financial crisis of 2008, the ramp up in anti-immigrant rhetoric in the U.S. with the 2016 election cycle, and now, COVID-19.

This comprehensive ebook is a collective of our insights and guidance for student recruitment during the COVID-19 crisis.

Peer-to-Peer Student Conversations:

How influential are they and what's their value for your recruitment strategy?

Intead and Unibuddy analyzed over 370,000 conversations between prospective international students and current student ambassadors to learn more about how these conversations influence the university selection process. This report breaks down our findings by region and degree level to help you tailor your recruitment messaging strategy. Read on. 

Know Your Neighborhood: Emerging Markets

Fall 2019

In this special edition, FPPEDUMedia and Intead surveyed prospective students from 16 countries in Africa and Latin America to provide you with insights to plan your international recruitment strategy in those emerging countries. 

Quality. Cost. Convenience.
How academic leaders are competing for today's "non-traditional" students

Discover innovative strategies to position your institution to effectively attract and retain non-traditional students in today's market. Find your niche in the non-traditional student market, assess and beat your competition for today's students and meet students where they are today.

88 Ways to Recruit International Students

Second Edition, 2018

Updated for 2018. More than 6,000 people have discovered 88 Ways to Recruit International Students. This is a compendium of the many ways your peers are innovating to increase and improve their international student recruiting.

WeChat 101: (Almost) Everything You Need to Know About WeChat

WeChat has always been a challenge for your institution, right? Well, you're not alone. Institutions all across the country have been struggling with implementing WeChat as part of their institutional recruitment strategy. In this whitepaper you will find essential information to learn how, and why, WeChat can benefit your institution. 

Agent-University Partnerships

The State of the Field 2018

AIRC and Intead surveyed over 160 academic institutions and 50 students recruitment agencies, allowing us to gather data-supported insights into industry best practices.

At NAFSA, Intead and AIRC unveiled a “sneak-peek” of our research findings about makes a great institution-agent relationship.  We now we have the full results ready to share!

Extended Edition: Quality. Cost. Convenience.
How academic leaders are competing for today's "non-traditional" students

Exclusive for Intead Plus members: Includes three bonus chapters on market segmentation and recruitment strategies. Discover innovative strategies to position your institution to effectively attract and retain non-traditional students in today's market.