Strategy Consulting

With that kind of result, your institution’s reputation will continue to build on itself.

We are mindful of the limited resources available for these kinds of initiatives. The most successful efforts to expand and diversify your international student population will start with a clear directive. With a clear vision and solid grasp of the value of international student education, your institution can move forward with more unity and more resources.

Tapping into the international network represented by your colleagues is just one way to expand your reach to new markets. These connections can open doors that might otherwise be shut. Yet these are small steps. There are other avenues that require more significant investment and offer greater potential to create more steady streams of students.

We will help you ask the right questions, like: 

• Should you partner with an ESL outfit or build your own ESL program?
• Would a 1+3 pathway program work for you?
• Can virtual fairs bring in more students? Or does a physical presence at college fairs overseas provide a greater return on investment?
• Do Big Consulting outfits provide the kind of services that can move the needle for your institution? Or will you be shunted to their lesser experienced team after the sales pitch?
• How should your institution approach the controversy over using paid international agents?
• What kind of analytics are worth tracking to maintain success and justify budget?

 All of these questions, and others, are being asked and answered at schools across the country. With so many avenues to consider, we believe it is wise to weigh the options and the culture within your institution before throwing resources at any particular enrollment marketing/recruitment program.